Our strategy to overcome our client’s unsteady lead generation centred on a combination of optimisation and growth initiatives. We worked as their digital partner, resolving website issues and tweaking the design to enhance conversions. We also amplified their digital presence through social media management. To further boost lead generation, we created and managed targeted Google Ads campaigns. Simultaneously, we focused on long-term organic growth by optimising their Google My Business profile, website’s on-page and off-page SEO, and link building. By addressing website performance, social media presence, and both short-term and long-term lead generation strategies, we provided a pathway to consistent growth.